In today's fast-paced and competitive world, it's essential for businesses to make their presence felt in the market. There are numerous ways to do this, but one of the most effective methods is advertising. And, when it comes to advertising, the Amerant Bank Arena is the ultimate platform to promote your business. In this article, we'll take a closer look at why you should consider advertising in the Amerant Bank Arena and how it can help you grow your business.
When looking for out-of-home advertising opportunities for your brand, it can be hard to find cost effective solutions that yield results. It can be tricky to pinpoint if your ideal target audience is going to see the advertisement, and even more difficult to put data behind it to see the effectiveness of your media spend. Could Amerant Bank Arena be the best destination for your company's advertising budget though? Boasting a whopping 220 annual events, 2.3 million annual attendance, and over 6 million annual impressions. You might ask yourself, why aren’t we advertising inside Amerant Bank Arena? (or sports venues in general)
Advertising in stadiums and arenas is a cost-effective way to reach a mass audience. There is no doubt that professional sports venues drive tons of traffic for advertisers as consumers within these venues have a better perception of these brands. The power of sports and the relationship to its fans has lots of potential for advertisers who are trying to make the most out of their out-of-home brand advertisements.
Did you know that around 69% of consumers would consider switching brands or buying habits based on the heightened perception achieved through association with their favorite team.
Showcasing your brand on the biggest stages in sports validates your business as being more credible, experienced, and an industry leader in the minds of consumers. Popular brands that advertise inside Amerant Bank Arena include Bud Light, Gatorade, Volkswagen, Boeing, Samsung, and more… But not everyone can afford to get on the jumbotron. iSite Media provides a more budget friendly alternative that provides industry-high retention rates.
Who’s the Audience?
Advertising in the Florida D.C. area is a large base for companies that sell within that area. But what is the customer persona of a fan in Amerant Bank Arena? These consumers are pre-qualified customers for your product or service as they’ve already demonstrated a high degree of purchasing power simply by attending these events. On top of having high disposable income, the typical fan at Amerant Bank Arena is also a property owner, family-oriented, and is college-educated.
Best Options for Advertising in Stadiums and Arenas
Okay, let's say you’re convinced that your company needs to be advertising in Amerant Bank Arena, or putting your out-of-home advertising budget into a sports venue. You might be asking, “Where do we place our ads in said stadium?”. There are plenty of options: led perimeter, jumbotron, maybe just a display on the wall somewhere. An often overlooked area of these venues is the restroom.
Why Choose iSite Media?
The biggest pro of advertising in restrooms/bathrooms would be the price point. Companies like iSite Media offer a low entry price point for companies looking to test the waters, all while being one of the most effective options for advertising within sports venues. HD video displays allow for brand storytelling, and now-a-days, if your ads aren’t digital, you’re behind the curb. The attentiveness of the restroom area is also a major selling point. You don’t have to worry about people not seeing your ad. I mean, where else are they gonna look in the restroom of a crowded Panthers game?
Bathroom advertising also allows for targeted flexibility by gender. You can also target lower or higher priced seating as well, along with the variety of events and seasonality. The Florida Panthers seasons overlap throughout the year to give your company flexibility with timelines. Targeting fans for other events within Amerant Bank Arena is another bonus such as concerts and other live entertainment events.
Most OOH platforms are limited to static branding ads. However, iSite Media’s platform allows clients to tell a complete story through a 15 second video. Moving away from old OOH advertising practices like billboards and signage to a new age of DOOH display and moving pictures allows you to ditch slogans and images with more dynamic video advertisements. any q
uestions you may have.
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