The Movement
MLS is no longer just emerging—it’s accelerating into a premium, high-attention environment.
11.4M+
Record-breaking attendance in 2024. The heartbeat of a new major league.
43%
More likely to be high-income ($100k+). The most concentrated premium audience in U.S. sports.
Source: MLS / Nielsen
Don't just buy reach. Own the presence.
2026 is the destination, but the infrastructure is ready today.
